Alec earned his Bachelor's Degree in Business Administration - with emphasis in Entrepreneurial Studies from Grand Canyon University in Phoenix, Arizona. While in college, Alec managed social media accounts for small businesses & specialized in creating social awareness, customer acquisition and retention. This experience gave Alec exposure in digital media marketing, Including Facebook ad campaigns, Google PPC/Adword, SEO optimization & retargeting. Later, transferring this skill set into Real Estate Investment acquisition, disposition & contract negotiations. After obtaining his Real Estate Broker's license, Alec continues to build relationships within the community and harness this skillset into Real Estate Sales benefiting both his clients & colleagues.